is there more money in selling new cars or used cars?
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urewastinmytyme asked:
im starting at a car dealership, so i just wanted to know where the money is, in used autos or new??
KARISSA
im starting at a car dealership, so i just wanted to know where the money is, in used autos or new??
KARISSA
August 1st, 2003 at 3:05 pm
over all the money is in used cars unless the new car is in the must have situation where dealers will charge over sticker or sticker. Meaning a new hot car has come out and everyone has to have it, other new car invoices can be found on the internet and many times consumers will haggle 2 or three different dealers to get the best price possible. However if the brand you sell offers factory spiffs on cars I would shoot for that as well.
in used cars no 2 are alike , so you cant really compare them. they do not have a set invoice price from the factory, all depends on what the dealer paid for the car, so if they got a vehicle really cheap you have a better chance of making a profit.
but let me give you some advice from someone who has been in the business for a long time and has made a very good living from it:
its not about how much you made on the individual sale, its about how you take care of your customers and how you present your self in this business.
no a days you cant just depend on people walking through the door. when you sell a car make sure the person had a great experience and you follow up with them. try to get refferals. Refferals are much easier to sell to.
a person who had a great experience but was never followed up again, may tell someone about the dealer, but not necessarily send them to you. A peron who had a bad experience has no problem telling 10 people not to buy a car from you or the dealer you work at.
if you plan to stay in this business, build a customer base and work on them. If you do it right, after only a few years you will be primarily only dealing with your own customers and the deals just come easy.
before I became a manager, I was selling 8 – 12 cars a month just from my previous customers + refferals, and then the other customers that come in the door.
shoot for the bonuses, work smarter not harder. it is easier and more lucrative in the long run to make a little bit off a lot of people, then it is to keep trying to make a lot on a few people.